Each Category consists of a white, milk and dark chocolate subdivision. High-end chocolate products are differenciated using the "Fine Chocolates Distinction." Learn more about OUR AWARDS.
Chocolates from around the world participate in The World Chocolate Competitions for many reasons. Integrity, prestige, honor and success are words best used to describe the effect that Chocolate Brands enjoy after receiving an award from this time-honored competition. The World Chocolate Competitions were founded on the premise that Chocolate products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. The tradition continues as we have recently expanded the number of Chocolate categories to cover the full spectrum of products available in the world today. Chocolate categories such as dark chocolate, caramel, toffee, licorice, lollies, sours, and gummies are represented in the competition. Our competition has given Chocolate brand owners spanning the globe the chance to compete on an even playing field.
All products submitted to the World Chocolate Competitions are taste tested by a panel of judges who…
…are industry professionals from 6 different continents; not celebrities, Chocolate retailers or public figures whom may show partiality towards a particular brand.
…are not announced to the public, as this leads to undue influence from brand owners and the media, which results in issues of credibility for the competition.
…do not see the packaging or know the brand name prior to documenting and submitting their tasting scorecards for the competition.
Behind closed doors, in a tasting room closed to brand participants and the public, this “double blind” taste test method is one that is most effective in providing honest opinions from the panel. The products are all brought to their optimum tasting temperature, thus assuring the panel the same sensation of taste that is received by the general populous.
The packaging event occurs after the tasting event process has been completed, which gives the highest level of control over the tasting panels' opinions during the tasting phase.
The World Chocolate Competition is a member of the World Trade Organization and complies with all International law. With these safeguards in place, it is no wonder why the World Chocolate Competition is accredited as the premier tasting event in the world of Chocolates, and why it is known as: “The Largest Chocolate Competition in the World!”TM